Why Should You Write Articles About Your Business?

You should be writing articles about your business for the following reasons:
1. To become a recognized authority in your field.
2. To draw traffic to your Website or blog.
3. To get backlinks to your Website or blog.
4. To tell your customers more about your products or services and educate them about why they should be hiring you, as opposed to someone else.

Becoming A Recognized Authority in your Field:
Writing articles is a good way to share your knowledge about your field, your hobby or your business. Article writing and marketing should be a part of your business marketing strategy.


Draw Traffic to Your Website or Blog:
This is another marketing and SEO (Search Engine Optimization) Strategy. Every article you submit should have your name and a link back to your Website or Blog. People who are looking for your products or services will see your name and check out the url - and give you an additional chance to educate them.

To Get Backlinks to Your Blog or Website:
Every time you - or someone else uses a search engine to find more information about a specific topic, the information is presented based on several factors - one of which is how important the search engine thinks that Website or Blog is. And one of the factors that determines importance is the number of other sites that link to it. Using articles that have a link back to your Website mean that the search engines will rank your site as more important, and you'll be put higher on the search results page because of it.

To Tell Your Customers (or Prospective Customers) About Your Products or Services:
When you're looking for information about a specific topic, what happens when you end up on a Website or Blog that has nothing to do with what you're searching for? I don't know about you, but it pisses me off. When I do a search on Google, Yahoo, MSN or any of the other search engines, I want one thing - information. So do your customers. And by giving them answers to their questions - giving them good solid information, you're giving them what they want - and that means that they're going to be more likely to trust you and think of you, when they are ready to buy.

We'll explore more about this topic next time.

Writing Articles Can Increase Your Sales

Joel Comm is well-known as an AdSense guru. In fact, I've got one of his books about AdSense, and use some of the techniques to improve my AdSense earnings.

I just found a video he did, talking about article writing and why having good, quality content on your Website or blog is so necessary.

And he recommends only one article directory for submitting your articles to. Curious which one? Check out the video, and then read my next post about article writing: